Target
- Target: 120 students
- Campaign budget: ₹3 crores
- Duration: 5 months
About the brand
The Mesa School of Business stands out as India's only institution dedicated exclusively to nurturing the future leaders of the startup landscape.
Established by accomplished alumni hailing from renowned institutions such as Harvard Business School and Kellogg School of Management.
At the core of its offerings is a comprehensive 12-month Post Graduate Program (PGP) in Startup Leadership, meticulously crafted to immerse students in a transformative learning experience.
Poetic collaborated with Mesa initially during its inception, working on branding, website design, and other online and offline collaterals.
To establish a unique brand identity, we introduced a distinctive brand element inspired by the golden spiral, which is a logarithmic spiral found in nature, characterized by its expanding curve and proportional growth.
Custom Illustration Style
The Mesa illustration style is flat, minimal yet highly conceptual, impactful and aspirational; the illustrations abstractly and creatively reflect the brand ethos, values and unique education system
Creative Guidelines
We created creative guidelines for digital marketing collaterals to ensure consistency across communications
Design Refresh
We transitioned from primary dark mode to light mode to break design monotony and provide a new refreshed look for the third cohort across communication channels, the website and the performance marketing creatives.
Physical Space
We also designed their physical space, aligning it with their on-ground visual identity to deliver a cohesive and impactful brand experience.
Badges
Standees
Merchandise & Stickers
#Performance Overview
Results
- 14,000 verified leads
- 2% website conversion rate
- 670,545 total clicks
- 1.43% click-through rate (CTR)
- 575,823 total unique website users
- 3 Lacs CAC
- 14.5 Lacs student fees
And Mesa achieved their targets!!
